{"id":35114,"date":"2025-09-26T14:44:43","date_gmt":"2025-09-26T14:44:43","guid":{"rendered":"https:\/\/www.valentine-ramette.com\/?page_id=35114"},"modified":"2025-10-17T06:40:03","modified_gmt":"2025-10-17T06:40:03","slug":"35114-2","status":"publish","type":"page","link":"https:\/\/www.valentine-ramette.com\/?page_id=35114","title":{"rendered":"SUMMER-STRATEGY"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb max_width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||6px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||6px|||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_4,1_4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb95%\u00a0\u00bb max_width=\u00a0\u00bb95%\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|6px|auto||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|auto|6px|auto||\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|auto|0px|auto|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||36px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||36px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAcumin Cond Black||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb55px\u00a0\u00bb custom_padding=\u00a0\u00bb||7px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb66px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb50px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb\u00a0\u00bb text_line_height_phone=\u00a0\u00bb0.8em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>SUMMER STRATEGY.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAcumin cond Extra Light||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb width=\u00a0\u00bb40%\u00a0\u00bb width_tablet=\u00a0\u00bb40%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb-13px|||||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb12px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"p1\">L&rsquo;outdoor \u00e9volue, les attentes des consommateurs aussi. Pour Salomon, j\u2019ai donc imagin\u00e9 une <strong>strat\u00e9gie sp\u00e9cifique \u00ab\u00a0chaussures outdoor \u00e9t\u00e9\u00a0\u00bb<\/strong>. Les consommateurs veulent une chaussure versatile, sans compromis entre style et confort, sentiers et bitume de la ville. Apr\u00e8s avoir compris les tendances, les comportements des usagers, \u00e9tudi\u00e9 le march\u00e9, la concurrence, \u00e9tabli clairement le gap \u00e0 combler, j&rsquo;ai tir\u00e9 le meilleur de l&rsquo;ADN de marque pour construire un premier <strong>brief produit<\/strong> pour le \u00ab\u00a0hero product\u00a0\u00bb.\u00a0De cette mati\u00e8re, est n\u00e9e une narration strat\u00e9gique et cr\u00e9ative, capable de relier l\u2019histoire de Salomon aux attentes d\u2019aujourd\u2019hui et de demain, et d\u2019ouvrir la voie \u00e0 une vision long terme singuli\u00e8re et diff\u00e9renciante.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM0MzgwIn19@\u00a0\u00bb button_text=\u00a0\u00bbBACK\u00a0\u00bb button_alignment=\u00a0\u00bbright\u00a0\u00bb button_text_tablet=\u00a0\u00bbBACK\u00a0\u00bb button_text_phone=\u00a0\u00bbBACK\u00a0\u00bb button_text_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; 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